Turner Readies Multinetwork Promo Blitz

Forkan, Jim
July 2000
Multichannel News;07/10/2000, Vol. 21 Issue 28, p29
Reports on Turner Network Sales' development of affiliate promotions for Turner Network Television, TBS SuperStation, and Turner Classic Movies. Offering of integrated opportunities that encompass marketing, advertising sales, and public affairs elements; Airing of two movies with presidential themes, `Running Mates' and `The American President'; Shift in Turner Network Sales' emphasis from cable modems to pay-per-view.


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