TITLE

Warner Bros. Looks to Net for PPV Promos

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
July 2000
SOURCE
Multichannel News;07/03/2000, Vol. 21 Issue 27, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plans of Warner Bros. Inc. to boost Internet marketing campaigns for its pay-per-view television movies. Test of the approach in the release of the movie `My Dog Skip'; Success experienced by the company in its promotion of `Pokemon: The Movie.'
ACCESSION #
3329662

 

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