Warner Bros. Looks to Net for PPV Promos

Umstead, R. Thomas
July 2000
Multichannel News;07/03/2000, Vol. 21 Issue 27, p14
Trade Publication
Reports on the plans of Warner Bros. Inc. to boost Internet marketing campaigns for its pay-per-view television movies. Test of the approach in the release of the movie `My Dog Skip'; Success experienced by the company in its promotion of `Pokemon: The Movie.'


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