Multitasking Is Not Just for Kids Anymore

Forkan, Jim
July 2000
Multichannel News;07/03/2000, Vol. 21 Issue 27, p4
Trade Publication
Focuses on the importance of the growing number of consumers capable of multitasking on mass media companies in the United States according to MTV Networks research executive Betsy Frank. Trend attributed to the growing usage of personal computers and the Internet by young adults; Percentage of media audiences who engage in simultaneous television viewing and Internet use.


Related Articles

  • Who said consumers don't watch T.V. and read the paper at once?  // Westchester County Business Journal;10/28/2002, Vol. 41 Issue 43, p30 

    Highlights the results of a survey concerning American consumers' capacity to multitask in the area of mass media. Forms of media commonly used by U.S. citizens when multitasking; Reason behind the trend.

  • EW RECOMMENDS.  // Entertainment Weekly;9/7/2001, Issue 612/613, p139 

    Presents a consumer's guide of motion pictures, video recordings and books in the U.S.

  • Springing us from TV. TOMEO, TERESA // Our Sunday Visitor;4/18/2010, Vol. 98 Issue 51, p17 

    The author comments on the increasing use of mass media among Americans, according to the Nielsen Three Screen Report.

  • SHAPING THE MEDIA MARKET. Munro, Neil // National Journal;4/27/2002, Vol. 34 Issue 17, p1238 

    Focuses on issues about deregulatory policies which allow the media industry to impose restraints on consumers' freedom in the U.S. Implications of the policies; Opposition to the policies; Provisions of the policies.

  • The Power of Persuasion.  // DNR: Daily News Record;2/6/2006, Vol. 36 Issue 6, p49 

    The article focuses on the results of a survey conducted by BIGresearch regarding media outlets that influence male department store shoppers when making apparel purchases. In December 2005, Gap abandoned all television advertising in favor of newspaper inserts and mini catalogs. Televisions...

  • One Size Does Not Fit All. Cunningham, Dwight // MediaWeek;11/15/99, Vol. 9 Issue 43, Race and the Media p4 

    Focuses on the use of ethnic media by advertisers in tapping consumers of the ethnic market in the United States. Shortcomings of the minority-focused media; Practice of agencies regarding ethnic buys; How to correct imbalances in the ethnic market.

  • 'TV Experience' Report Confirms What Some Fear. Umstead, R. Thomas // Multichannel News;2/2/2015, Vol. 36 Issue 5, p30 

    The article focuses on a report by Hub Television Research related to transition of television content to digital platforms which is being enjoyed by consumers in the U.S.

  • Study shows half of consumers use many media sources.  // Fairfield County Business Journal;10/28/2002, Vol. 41 Issue 43, p13 

    Focuses on the multitasking of media sources in the U.S. Measurement of the simultaneous media usage by consumers; Dilemma created by the trend for media planners and buyers; Percentage of males and females watching television while going online.

  • A challenging year for U.S. consumers.  // Consumer Reports;Dec2003, Vol. 68 Issue 12, p69 

    Discusses the highlights of issues that are critical to the health and safety of consumers in the U.S. Media ownership; Prescription drugs; Hospital safety.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics