TITLE

Multitasking Is Not Just for Kids Anymore

AUTHOR(S)
Forkan, Jim
PUB. DATE
July 2000
SOURCE
Multichannel News;07/03/2000, Vol. 21 Issue 27, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of the growing number of consumers capable of multitasking on mass media companies in the United States according to MTV Networks research executive Betsy Frank. Trend attributed to the growing usage of personal computers and the Internet by young adults; Percentage of media audiences who engage in simultaneous television viewing and Internet use.
ACCESSION #
3329650

 

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