TITLE

Universal ready to relaunch Pennsylvania House brand

AUTHOR(S)
Russell, Thomas
PUB. DATE
July 2008
SOURCE
Furniture/Today;7/21/2008, Vol. 32 Issue 45, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the relaunch of Universal Furniture's Pennsylvania House Furniture brand at the 2008 Las Vegas Market. The product line will include three new solid cherry bedroom and dining room collections. This is after the revival made by the company that acquired Pennsylvania House from La-Z-Boy.
ACCESSION #
33287293

 

Related Articles

  • It's not 'What's your brand?' It's 'Where's your brand?'. Gitomer, Jeffrey // Business Journal (Central New York);4/28/2006, Vol. 20 Issue 17, p10 

    The article provides the author's idea on product branding. He relates that the audience of his seminar had no idea what product branding was all about and the benefits that it could give to a product. He demonstrated by using bathroom towels with embroidered names and initials on it to clarify...

  • DOES BRAND EXTENSION IMPACT PARENT BRAND: A CASE OF JOHNSON, UK. AHMAD, Muhammad Shakil; MUJEEB, Ehtesham ul; RAJPUT, Amir // Management & Marketing Journal;2011, Vol. 9 Issue 1, p53 

    Purpose of study: The main purpose of this study is to check the impact of brand extensions on brand image. For this purpose Johnson is selected as parent brand for current research. The targeted brand extensions are Johnson shampoo, Johnson's isotonic drinks, Johnson's sports wear and Johnson's...

  • OFF-TRADE NEWS. Bruns, Grainne // Checkout;Mar2011, Vol. 37 Issue 3, p42 

    The article examines the impact of nostalgic branding and packaging to the salability of products. It reveals that a carbonated soft drink has fallen into the nostalgia category wherein its name, packaging and local story collectively added to the novelty and attraction of the product. Also...

  • Marketers face dilemma supplying private labels. Liesse, Julie; Levin, Gary // Advertising Age;4/12/1993, Vol. 64 Issue 15, p4 

    This article reports on the dilemma confronting national brand manufacturers in the U.S. about supplying private-label products as of April 1993. Many big brand marketers have been private-label suppliers for years but usually in categories where their brands have a marginal presence. H. J....

  • It's Alive. Clancy, Kevin J.; Krieg, Peter C. // Marketing Research;Fall2005, Vol. 17 Issue 3, p9 

    In a recent study, consumers indicated that brands were becoming less distinct. Companies cannot afford to continue delivering brands that are only slightly better than their competitors' brands. It is vital to employ the Six Sigma methodology, which calls for the meticulous development and...

  • Brand Name Anatomy. Moskowitz, Howard; Gofman, Alex; Beckley, Jacqueline; Ewald, Jeffrey // Marketing Research;Fall2005, Vol. 17 Issue 3, p14 

    If food product and retailer brand names alone are not major contributors to concept acceptance, then which conjoint measurement has proven what they do in a concept? The brand name acts as a "director," allowing other features or benefits to drive acceptance if they are relevant and reduce...

  • Branding's New Horizons. Schultz, Don E. // Marketing Research;Fall2005, Vol. 17 Issue 3, p21 

    The current branding research agenda, and the tools and techniques available, are inadequate to meet tomorrow's challenges. They don't offer a comprehensive portrait of how branding works. We spend too much time and effort looking back, and not enough looking forward. If we want to reclaim the...

  • Marketers get their red out to help AIDS effort. Hampp, Andrew // Advertising Age;10/9/2006, Vol. 77 Issue 41, p6 

    The article deals with the launch of Product Red in the U.S. Because of the breadth of the product line, Red's logo, created by New York brand consultant Wolff-Olins, is simple-the word Red in a plain sans-serif font-yet versatile. Red will officially launch later this month, so plans for more...

  • CUSTOMER BRAND TRUST FOR SUSTAINABLE DEVELOPMENT IN THE 3RD WORLD: THE ROLE OF EMOTIONAL AND FUNCTIONAL BRAND ATTRIBUTES. Atakora, Alfred // Journal of Emerging Trends in Economics & Management Sciences;2014 Special Edition, Vol. 5 Issue 7, p28 

    A brand is the balance between the emotional and functional experiences a consumer has when they interact with a product or services. Functional attributes deals with how the brand functions such as current account-cheque book and other tangibles whilst the emotional attributes deals with how...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics