TITLE

USING MARKETING RESEARCH TO BUILD AN IT ARCHITECTURE

AUTHOR(S)
Yoke, Chuck
PUB. DATE
July 2000
SOURCE
Network World;07/03/2000, Vol. 17 Issue 27, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a seven-step approach to identifying a company's needs in shaping an information technology architecture to meet those business requirements. Use of customer analysis; Role of market analysis in understanding the life cycles of technologies; Need for a competitive analysis to weigh pros and cons of competing products.
ACCESSION #
3328711

 

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