TITLE

Novell boosts its position in IT field

AUTHOR(S)
Morrison, Mary E.
PUB. DATE
June 2008
SOURCE
B to B;6/23/2008, Vol. 93 Issue 9, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents a case study regarding how Novell Inc., an enterprise software and service provider, launched its SUSE Linux platform. According to the article, the company wanted to launch its SUSE Linux platform and establish itself as a serious competitor in the Linux market. It reveals that the company rolled out an integrated campaign that highlighted the contributions of the developers to the Linux community.
ACCESSION #
33280923

 

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