Opel's message is German pedigree at the right price

Kurylko, Diana T.
July 2000
Automotive News;7/3/2000, Vol. 74 Issue 5882, p42
Trade Publication
Reports on Opel chairman Robert Hendry's plans regarding the company's brand strategy. Goal of increasing the company's profits and market share; Dedication to making German technology accessible to a diverse range of customers; Study on the positioning of Opel products in Great Britain; Opel's key product attributes.


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