TITLE

Opel's message is German pedigree at the right price

AUTHOR(S)
Kurylko, Diana T.
PUB. DATE
July 2000
SOURCE
Automotive News;7/3/2000, Vol. 74 Issue 5882, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Opel chairman Robert Hendry's plans regarding the company's brand strategy. Goal of increasing the company's profits and market share; Dedication to making German technology accessible to a diverse range of customers; Study on the positioning of Opel products in Great Britain; Opel's key product attributes.
ACCESSION #
3325817

 

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