TITLE

Reitzle: We're in the era of `and'

AUTHOR(S)
Wernle, Bradford
PUB. DATE
July 2000
SOURCE
Automotive News;7/3/2000, Vol. 74 Issue 5882, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Ford Premier Automotive Group president Wolfgang Reitzle's outlining of the complexities that global car companies will have to deal with to achieve success. Changes in the distinction between mass market and luxury sectors; Reitzle's responsibility for organizing and managing Ford luxury models; Management of a car group with different brands and not lose the strength of each brand.
ACCESSION #
3325815

 

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