Reitzle: We're in the era of `and'

Wernle, Bradford
July 2000
Automotive News;7/3/2000, Vol. 74 Issue 5882, p41
Trade Publication
Reports on Ford Premier Automotive Group president Wolfgang Reitzle's outlining of the complexities that global car companies will have to deal with to achieve success. Changes in the distinction between mass market and luxury sectors; Reitzle's responsibility for organizing and managing Ford luxury models; Management of a car group with different brands and not lose the strength of each brand.


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