BMW pursues right mix of plans, people and structure

Ostle, Dorothe
July 2000
Automotive News;7/3/2000, Vol. 74 Issue 5882, p41
Trade Publication
Reports on BMW AG board member Ernst Baumann's comments on the importance of balancing strategy and personnel development with the right organizational structure in order to achieve success. Company's sale of most elements of the Rover Group; Company's plan to focus on its core brand strategy to supply customers with a premium full-line model range; Use of an associate and leadership model.


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