TITLE

Lexus IS 300 ads seek younger buyers

AUTHOR(S)
Halliday, Jean
PUB. DATE
July 2000
SOURCE
Automotive News;7/3/2000, Vol. 74 Issue 5882, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Lexus' targeting of younger buyers between the ages of 35 and 40 for its IS 300 sedan. Efforts of all luxury brands to attract younger buyers; Advertising campaign created by Team One for the car; Ten-city tour conducted by Lexus for the IS 300; Invitation of consumers to drive the car against the BMW 3 series and Audi A4; Projected number of IS 300 automobiles to be sold in 2000.
ACCESSION #
3325808

 

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