Lexus IS 300 ads seek younger buyers

Halliday, Jean
July 2000
Automotive News;7/3/2000, Vol. 74 Issue 5882, p28
Trade Publication
Reports on Lexus' targeting of younger buyers between the ages of 35 and 40 for its IS 300 sedan. Efforts of all luxury brands to attract younger buyers; Advertising campaign created by Team One for the car; Ten-city tour conducted by Lexus for the IS 300; Invitation of consumers to drive the car against the BMW 3 series and Audi A4; Projected number of IS 300 automobiles to be sold in 2000.


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