TITLE

Pizzazz vs. profit: Why big sales often produce bland car styling

AUTHOR(S)
Lamm, Michael
PUB. DATE
July 2000
SOURCE
Automotive News;7/3/2000, Vol. 74 Issue 5882, p2D
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses why best-selling automobiles in the United States are the ones with bland styling. Theory that automobile design flourishes in bad economic times; History of car design in the U.S.; How restrictions on car design force designers to create similar styles; Definition of conservatism. INSETS: The fear factor: It's simply human nature;Customers come first at Honda;Toyota's design boss: Timing is everything.
ACCESSION #
3325790

 

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