Ford should halt Blue Oval plan; timing is wrong

July 2000
Automotive News;7/3/2000, Vol. 74 Issue 5882, p12
Trade Publication
Calls for the Ford Division to cancel its Blue Oval program, in which automobile dealers are paid a rebate of invoice price on 2001 vehicles. Awarding of payments only to dealers to achieve certain customer service standards; Dealers' claim that the program amounts to illegal two-tier pricing; Provision of inventory to some dealers at lower prices; Ill-will generated by the program.


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