Be sensitive to 'personality' of community in marketing

July 2008
Hospice Management Advisor;Jul2008, Vol. 13 Issue 7, p77
The article discusses that community education is the best type of marketing strategy for any American hospice. It states that Donna Grimm, past president of Community Health Professionals, believes that every employee of the hospice should take part in marketing and should know the whole range of services offered by the agency. Grimm adds that staff members can even suggest other types of services to the family or the patient when necessary.


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