TITLE

Even the jaded can't bear this Charmin product demo

AUTHOR(S)
Garfield, Bob
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p67
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on the television advertisement for Procter and Gamble's Charmin toilet tissue. Key issues discussed include the interpretation of Charmin's product superiority as a softer tissue, arguments that Americans do not like to be confronted with their bodily functions and creative credits for the campaign.
ACCESSION #
3324439

 

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