TITLE

Soaring soy sales spur new product, national ad effort

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p67
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the increase in the sales of soy products in mainstream grocery stores. Key issues discussed include the effects of the sales growth on the development of products and advertising campaigns, new product launches in the market and details of marketing plans for soy products by companies.
ACCESSION #
3324435

 

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