Soaring soy sales spur new product, national ad effort

Thompson, Stephanie
July 2000
Advertising Age;7/17/2000, Vol. 71 Issue 30, p67
Trade Publication
The article discusses the increase in the sales of soy products in mainstream grocery stores. Key issues discussed include the effects of the sales growth on the development of products and advertising campaigns, new product launches in the market and details of marketing plans for soy products by companies.


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