TITLE

Polaroid Combo Cam targets teens

AUTHOR(S)
Beardi, Cara
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p65
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Polaroid Corp. is offering an instant digital camera for teenagers called the Combo Cam. Key issues discussed include Polaroid's hopes that its two-in-one I-Zone Digital and Instant Combo Camera can capitalize on the success of the I-Zone pocket camera and opinions on the targeting of teenage consumers for the firm's camera products.
ACCESSION #
3324430

 

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