P&G's second Swiffer extension meets retailer backlash

Neff, Jack
July 2000
Advertising Age;7/17/2000, Vol. 71 Issue 30, p63
Trade Publication
The article reports on the extension of the Swiffer product line by Procter and Gamble Co. Key issues discussed include the introduction of the Swiffer Wet, an antibacterial, disposable cloth that is priced higher than the brand's first extension, the Swiffer Max products and how some retailers are refusing to stock the bigger, higher-price Swiffer Wet and Max products.


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