TITLE

IBM's banners cast shadow on competitor Sun

AUTHOR(S)
Carmichael, Matt
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines advertisements created for IBM Corp. that directly target rival Sun Microsystems. Key issues discussed include how the Internet ads, created by Ogilvy Interactive, depict an animated sun that's covered as a shadow passes over it, the target markets for the ads and creative credits for the campaign.
ACCESSION #
3324414

 

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