IBM's banners cast shadow on competitor Sun

Carmichael, Matt
July 2000
Advertising Age;7/17/2000, Vol. 71 Issue 30, p50
Trade Publication
The article examines advertisements created for IBM Corp. that directly target rival Sun Microsystems. Key issues discussed include how the Internet ads, created by Ogilvy Interactive, depict an animated sun that's covered as a shadow passes over it, the target markets for the ads and creative credits for the campaign.


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