HP taps RealNames to simplify, improve the online experience

Johnson, Bradley
July 2000
Advertising Age;7/17/2000, Vol. 71 Issue 30, p48
Trade Publication
The article reports that Hewlett-Packard (HP) is announcing a deal to use RealNames Corp.'s Internet Keywords program. Key issues discussed include how the company is looking to simplify how customers get into its Web site and the purchase of keywords that HP will use in Internet advertising, packaging and products.


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