Yahoo! explores how to manage its global ads

Riedman, Patricia; Cuneo, Alice Z.; Johnson., Bradley
July 2000
Advertising Age;7/17/2000, Vol. 71 Issue 30, p48
Trade Publication
The article discusses key issues concerning Yahoo! Inc.'s management of its global advertising. Key issues discussed include the pressure for the company to expand internationally, the advertising campaign for Yahoo! developed by Black Rocket and how the company's ads in the U.S. are designed to be adapted to other languages.


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