TITLE

Yahoo! explores how to manage its global ads

AUTHOR(S)
Riedman, Patricia; Cuneo, Alice Z.; Johnson., Bradley
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses key issues concerning Yahoo! Inc.'s management of its global advertising. Key issues discussed include the pressure for the company to expand internationally, the advertising campaign for Yahoo! developed by Black Rocket and how the company's ads in the U.S. are designed to be adapted to other languages.
ACCESSION #
3324407

 

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