TITLE

Crafts strategy, new products

AUTHOR(S)
Laben, Gary
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles Gary Laben, the executive vice president for sales and marketing at KnowledgeBase Marketing. Key issues discussed include Laben's education and career highlights, his aim to develop products that will be available to both KnowledgeBase and Young and Rubicam and his growth targets and strategies for the firm.
ACCESSION #
3324402

 

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