TITLE

Inside line

PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on developments relevant to Internet advertising and interactive marketing in the U.S. as of July 17, 2000. Key issues discussed include a mail campaign launched by FreeSamples.com that aims to convince brand managers of consumer package goods to use the Web site and the increase in coupon delivery by Val-Pak.com.
ACCESSION #
3324400

 

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