TITLE

Orvis catalog grows profits with theme, lifestyle approach

AUTHOR(S)
Beeler, Amanda
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Orvis Co., a retailer that sells outdoor apparel and hunting and fishing gear, has experienced a growth in profits since it changed the layout of its fall catalog. Key issues discussed include attempts by the company to give the catalog a more popular appeal and its decision to divide it into sections including hard-core hunting equipment with apparel and accessories.
ACCESSION #
3324397

 

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