TITLE

Brokerage migration

AUTHOR(S)
Endicott, R. Craig
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, ps16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the increase in advertising spending by online brokerages in 1999. Key issues discussed include the increase in the number of online brokers that place advertisements in national media, the percentage of trades that took place online and how ad expenditures contributed to growth.
ACCESSION #
3324387

 

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