Brokerage migration

Endicott, R. Craig
July 2000
Advertising Age;7/17/2000, Vol. 71 Issue 30, ps16
Trade Publication
The article discusses the increase in advertising spending by online brokerages in 1999. Key issues discussed include the increase in the number of online brokers that place advertisements in national media, the percentage of trades that took place online and how ad expenditures contributed to growth.


Related Articles

  • Advertising Scorecard.  // Money Management Executive;3/29/2004, Vol. 12 Issue 13, p13 

    Presents a chart of the spending on advertising by investment companies in the year 2003.

  • DATA.  // B&T Magazine;3/28/2008, Vol. 58 Issue 2651, p29 

    The article presents statistical information on advertising spending in Australia during 2007. The automobile sector remained in second position of all categories with a spend increase of 7.9 percent in 2006 to exceed $1 billion, which represented 11 percent of all advertising spending. Although...

  • Wachovia's Post-Merger Blitz Doubled Up in Second Year. Boraks, David // American Banker;3/12/2004, Vol. 169 Issue 49, p10 

    Last year's rise in advertising spending at Wachovia Corp. was among the biggest in the industry. The $401 billion-asset Charlotte, North Carolina company spent $160 million, twice its 2002 total, according to the annual report it filed last week with the Securities and Exchange Commission. Much...

  • Smaller players give financial ads a boost. Cardona, Mercedes M. // Advertising Age;9/30/2002, Vol. 73 Issue 39, p4 

    This article reports on the move of small companies in the U.S. financial services industry to increase their advertising spending for 2002. The mid-tier players in financial services advertising appear to be the main support for the category so far this year. While the big spenders,...

  • Datek shares trading prowess. Fitzgerald, Kate // Advertising Age;12/11/2000, Vol. 71 Issue 51, p30 

    The article reports on the marketing initiatives of Datek Online Brokerage Services in the United States in 2000. Key issues discussed include a description of the company's mobile marketing tour that uses a Winnebago vehicle and the key features of an advertising campaign created by Alcone...

  • How to Handle Scandal: Fund Firms Struggle. Ackermann, Matt // American Banker;3/12/2004, Vol. 169 Issue 49, p10 

    Advertising, or a lack thereof, was a telling indicator as to how some investment companies weathered last year's mutual fund scandals. As a whole, advertising spending by investment companies fell 13% last year to $260.2 million, according to Competitrack Inc., a New York firm that monitors...

  • Brokerages Narrow Ad Focus As Budgets Plummet by 35%. Ackermann, Matt // American Banker;3/12/2004, Vol. 169 Issue 49, p11 

    Brokerage firms focused on targeted, specific advertising last year as they continued to slash their television (TV) and print advertising budgets. The brokerage industry spent $268.5 million on advertising in 2003, down 35% from 2002, according to Competitrack Inc., a New York firm that...

  • Economy, elections to bolster 4th quarter.  // Advertising Age;11/1/1993, Vol. 64 Issue 46, p36 

    The article forecasts television purchasing activity in the top 20 markets in the U.S. in the fourth quarter of 1993. A strengthened economy and political and holiday advertising spending seasons will lead to a strong fourth quarter. Automotive continues to be up sharply, but gains will also be...

  • Top Investment Companies in Ad Spending.  // American Banker;3/12/2004, Vol. 169 Issue 49, p12 

    The article lists top investment companies in the U.S. in advertising spending including print and television advertising.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics