Megabrand a solid, proven media building block

July 2000
Advertising Age;7/17/2000, Vol. 71 Issue 30, ps2
Trade Publication
The article discusses the impact of major product brands on the advertising industry in the U.S. Key issues discussed include how the top 100 major brands claimed more than one quarter of all media spending, the market growth of the top 100 major brands compared to other advertisers and advertising agencies that hold the most major-brand clients.


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