TITLE

Auto spending drives advertising engine

AUTHOR(S)
Endicott, R. Craig
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, ps1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the impact that automobile makers have on the advertising industry in the U.S. Key issues discussed include the status of General Motors Corp. as the top brand in terms of advertising spending, how automobile advertising stimulates overall media spending and forecasts for 2000 media growth.
ACCESSION #
3324372

 

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