TITLE

As pieces of old Saatchi empire find buyers, the lessons remain

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on lessons that the advertising industry can learn from the reorganization of the Saatchi and Saatchi empire. Key issues discussed include the value of thinking big, the importance of understanding and using the press and how the lack of management skills at Saatchi and Saatchi's led to its downfall.
ACCESSION #
3324251

 

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