TITLE

Publishers' data hunt seeks out millionaires

AUTHOR(S)
Schnuer, Jenna
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses efforts by the United States publishing industry to learn more about millionaires to produce relevant material and advertising aimed at the sector. Key issues discussed include the increase in millionaires between 1975 and 2000 and the lack of information about this expanding demographic, as well the reasons why research companies are outdated when it comes to the luxury market.
ACCESSION #
3324216

 

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