Publishers' data hunt seeks out millionaires

Schnuer, Jenna
July 2000
Advertising Age;7/17/2000, Vol. 71 Issue 30, p30
Trade Publication
The article discusses efforts by the United States publishing industry to learn more about millionaires to produce relevant material and advertising aimed at the sector. Key issues discussed include the increase in millionaires between 1975 and 2000 and the lack of information about this expanding demographic, as well the reasons why research companies are outdated when it comes to the luxury market.


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