Chili's fires up Spanish campaign

MacArthur, Kate
July 2000
Advertising Age;7/17/2000, Vol. 71 Issue 30, p28
Trade Publication
The article reports that Chili's Grill and Bar will launch a Spanish-language advertising campaign in Miami, Florida, to promote its Baby Back Ribs entree. Key issues discussed include the details of the campaign, the appeal of the ads to Cuban and Caribbean populations and the precedent set by the restaurant for marketing to Hispanics.


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