TITLE

Chili's fires up Spanish campaign

AUTHOR(S)
MacArthur, Kate
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Chili's Grill and Bar will launch a Spanish-language advertising campaign in Miami, Florida, to promote its Baby Back Ribs entree. Key issues discussed include the details of the campaign, the appeal of the ads to Cuban and Caribbean populations and the precedent set by the restaurant for marketing to Hispanics.
ACCESSION #
3324199

 

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