TITLE

NEWSBRIEFS

PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on developments relevant to advertising and advertising agencies in the U.S. as of July 17, 2000. Key issues discussed include the alliance between marketing agency Frodyma On-Site and BDS Marketing and the decision by BMW of North America to choose Washington Daniel Advertising as its agency of record for diversity advertising.
ACCESSION #
3324193

 

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