TITLE

McMakeover

AUTHOR(S)
MacArthur, Kate
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on a media tour staged by McDonald's Corp. Key issues discussed include the aim of the tour to advertise the company's plan to renovate itself and the key features of the brand reinvention program begun by McDonald's chairman Jack Greenberg focusing on its commitment to the values of quality, service, and cleanliness.
ACCESSION #
3324188

 

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