TITLE

P&G steps up licensing for brands, technology

AUTHOR(S)
Neff, Jack
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Proctor and Gamble Co. is selling most of its patents and may license the technology behind new brand name products to direct competitors after launch. Key issues discussed include views on the issue expressed by Procter and Gamble licensing manager Jeffrey Weedman and plans for marketing the firm's technology licensing business. INSET: Employee bid keeps Oxydol in P&G family.
ACCESSION #
3324146

 

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