VF brand goes wireless with BodySculpting bra

Cardona, Mercedes M.
July 2000
Advertising Age;7/17/2000, Vol. 71 Issue 30, p8
Trade Publication
The article reports that VF Corp. is shaping an advertising campaign for its intimate apparel line in the fall of 2000. Key issues discussed include the introduction of BodySculpting, a seamless bra that offers shape and support without an underwire, and how the product line is aimed at upscale, professional women.


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