TITLE

Upstart dry clean brand targets Dryel, FreshCare

AUTHOR(S)
Neff, Jack
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising campaign for the Dry Cleaner's Secret dry cleaning product in the U.S. in 2000. Key issues discussed include plans for television and radio advertisements and how the advertisements tout the superiority of Dry Cleaner's Secret over competing products such as Dryel and FreshCare.
ACCESSION #
3324062

 

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