PM pushes paper with new $20 mil Merit effort

Beardi, Cara
July 2000
Advertising Age;7/17/2000, Vol. 71 Issue 30, p4
Trade Publication
The article reports on the advertising campaign to be launched by Philip Morris USA that feature the new cigarette paper used in the firm's Merit brands. Key issues discussed include a description of the cigarette paper called Paper-Select, the key features of the campaign and creative credits for the advertisements.


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