TITLE

PM pushes paper with new $20 mil Merit effort

AUTHOR(S)
Beardi, Cara
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising campaign to be launched by Philip Morris USA that feature the new cigarette paper used in the firm's Merit brands. Key issues discussed include a description of the cigarette paper called Paper-Select, the key features of the campaign and creative credits for the advertisements.
ACCESSION #
3324037

 

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