A-B cranks up Michelob ads, accents Light

Chura, Hillary
July 2000
Advertising Age;7/17/2000, Vol. 71 Issue 30, p4
Trade Publication
The article reports that Anheuser-Busch is launching its first female-targeted advertising campaign for its new Michelob Light beer product in the U.S. in 2000. Key issues discussed include target markets for the advertising campaign, the planned launch date for the product and creative credits for the campaign.


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