Rodale's Murphy maps aggressive expansion

Fine, Jon
July 2000
Advertising Age;7/17/2000, Vol. 71 Issue 30, p3
Trade Publication
The article reports on the aggressive expansion plan by publishing company Rodale in the U.S. in 2000. Key issues discussed include confidence in the firm expressed by its president and chief operating officer Steve Murphy and the market success of the company's periodicals such as "Prevention" and "Men's Health." INSET: Editor finalizes look for Rodale's 'MH-18'.


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