TITLE

Rodale's Murphy maps aggressive expansion

AUTHOR(S)
Fine, Jon
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the aggressive expansion plan by publishing company Rodale in the U.S. in 2000. Key issues discussed include confidence in the firm expressed by its president and chief operating officer Steve Murphy and the market success of the company's periodicals such as "Prevention" and "Men's Health." INSET: Editor finalizes look for Rodale's 'MH-18'.
ACCESSION #
3324020

 

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