Retailers aren't connecting with consumers, studies show

Perry, David
July 2008
Furniture/Today;7/14/2008, Vol. 32 Issue 44, p48
Trade Publication
The article discusses the need for bedding retailers to consider the preferences of the consumers. According to the author, since the retailers are dealing in consumers products the views of the consumers must be considered the most important. A retail survey found that the consumers are not nearly as interested in bedding brands as the retailers are in promoting them. The author also warns that the consumers do not care only about low prices but gives equal importance to comfort.


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