Baby Bob toddles off to TV deal with Viacom

Cuneo, Alice Z.; Friedman, Wayne
July 2000
Advertising Age;7/17/2000, Vol. 71 Issue 30, p1
Trade Publication
The article reports that Viacom is negotiating for the rights to use Baby Bob, a television spokesperson for Freeinternet.com, in a television program in the United States in 2000. Key issues discussed include creative director Rob Siltanen's views on the relationship between advertising and entertainment.


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