Industry has mixed views on value of green movement

Perry, David
July 2008
Furniture/Today;7/7/2008, Vol. 32 Issue 43, p20
Trade Publication
The article discusses how various bedding companies are introducing natural and organic products. It reports that Natura Inc. is introducing two natural and organic mattresses and 100% organic cotton linens. Aireloom Mattress Co. is introducing natural sleep systems including organic luxury sleep collection. It reflects that there are a lot of consumers who appreciate the green movement in the bedding industry.


Related Articles

  • Kluft marks return to bedding with relaunch of Aireloom line. Perry, David // Furniture/Today;5/17/2004, Vol. 28 Issue 36, p18 

    Reports that the California-based Earl Kluft marked his return to the bedding industry in April 2004 with the relaunching of the Aireloom brand. Purchase of Aireloom; Description of price ranges of Aireloom handmade mattresses and beds; Launching of three lines of bedding at a private show at...

  • Retailers enthusiastic about Kluft's return. Perry, David // Furniture/Today;5/17/2004, Vol. 28 Issue 36, p19 

    Reports that bedding retailers are enthusiastic about Earl Kluft's relaunching of the Aireloom mattress lines in Guasti, California. Comments on Kluft's abilities by Abbas Vossoughi of L.A. Mattress, by Randy Mancini of Mancini's Sleepworld and by Michael Nermon of Ergo Customized Comfort.

  • Premium malt rials drive bedding. PERRY, DAVID // Furniture/Today;10/18/2014, Vol. 39 Issue 8, p60 

    The article reports on the growth of high-end of the mattress market in the U.S. as of November 2014 due to marketing initiatives of producers like E.S. Kluft, Vi-Spring and Hastens, which focus on premium materials and superior craftsmanship and are driving high-end action on retail sales floors.

  • Ebert joins Aireloom.  // Furniture/Today;8/16/2004, Vol. 28 Issue 49, p69 

    Reports that U.S. bedding specialist Aireloom has named Liz Ebert as corporate controller and office manager.

  • Retailers praise Kluft lines. Perry, David // Furniture/Today;11/28/2005 Bedding Yearbook, Vol. 30, p12 

    This article reports on some bedding retailers' approval of the latest Aireloom models from E.S. Kluft & Co. Sit 'n Sleep has added seven of Kluft lines to its bedding assortment. Mancini's Sleepworld has floored seven beds in the Kluft and Aireloom lines. Other converts to Kluft bedding lines...

  • New world joins old at E.S. Kluft. Perry, David // Furniture/Today;11/30/2009 Yearkbook, p32 

    The article focuses on the business strategy employed by E.S. Kluft & Co. based in Los Angeles, California. It notes that company's owner E. S. Kluft combined the traditional mattress construction techniques with high-technology materials and machines. He explains the significance of mattress...

  • Kluft's new King is 7 feet square.  // Furniture/Today;3/5/2012, Vol. 36 Issue 26, p18 

    The article offers brief information on the Aireloom King mattress from E.S. Kluft & Co. LLC.

  • New bedding launches draw strong retail interest. Perry, David // Furniture/Today;9/21/2009, Vol. 34 Issue 2, p13 

    The article features several producers in Las Vegas, Nevada who launched major mattresses and were rewarded with good retail interest. Serta Inc. reported that its introduction of the Trump Home mattress line has brought them a large number of retailers. E.S. Kluft & Co. LLC had experienced a...

  • E.S. Kluft & Co. goes way 'Beyond Luxury'.  // Furniture/Today;9/1/2008, Vol. 33 Issue 1, p13 

    The article reports on the Beyond Luxury Palais Royale mattress models developed by Earl Kluft, founder and president of E.S. Kluft & Co. Kluft states that the motivation in the development of the line is to beat the best. It states that the company is committed to creating the most superb...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics