TITLE

Tricon agencies brace for shakeup

AUTHOR(S)
MacArthur, Kate; Petrecca, Laura; Linnett, Richard; Cuneo, Alice Z.; Chura, Hillary
PUB. DATE
July 2000
SOURCE
Advertising Age;7/17/2000, Vol. 71 Issue 30, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses key issues concerning the advertising account given awarded to FCB Worldwide by Tricon Global Restaurants. Key issues discussed include the market pressures faced by advertising agencies associated with Tricon and Tricon's problems with weak sales and shifting advertising strategies.
ACCESSION #
3323986

 

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