July 2000
Advertising Age;7/17/2000, Vol. 71 Issue 30, p1
Trade Publication
The article reports on developments relevant to advertising and advertising agencies in the U.S. as of July 17, 2000. Key issues discussed include the awarding of biotechnology company Amgen's direct-to-consumer advertising account to FCB Healthcare and the naming of Y and R Advertising to handle the advertising account of the Direct Marketing Association.


Related Articles

  • Advertising Prescription Drugs? Greenbaum, Jeffrey A. // SHOOT;10/7/2005, Vol. 46 Issue 31, p9 

    This article discusses issues on direct-to-consumer (DTC) prescription drug advertising. Critics say that all of the money that drug companies are spending on DTC advertising is leading to higher prescription drug costs for consumers. In August 2005, responding to concerns, the Pharmaceutical...

  • Euro, RSCG, BBDO sprout health units. Thomaselli, Rich // Advertising Age;4/7/2003, Vol. 74 Issue 14, p4 

    The article cites the advertising agencies' efforts to win direct-to-consumer (DTC) pharmaceutical accounts. A slowdown in new pharmaceutical product sales and ad spending failed to deter the agencies. Agencies feel other revenues in pharmaceutical advertising can be lucrative especially winning...

  • Letters. Young, Chuck; Burandt, Gary; Gellert, Alex // Advertising Age;7/14/2003, Vol. 74 Issue 28, p14 

    Several letters to the editor in response to several articles in previous issues including "Copy tests under fire from new set of critics" in the June 9, 2003 issue, "GM ad boss takes agencies to task" in the June 30, 2003 issue and "Needing a shot in the arm" in the June 30, 2003 issue are...

  • Agencies to Rescue. Klein, Alana // Pharmaceutical Executive;Oct2005 Supplement, p36 

    Provides self-imposed guidelines from several executives concerning client-agency relationship in the U.S. Offering of alternative director-to-consumer prescription advertising methods like webcasts and in-person meetings; Distinction and complexity of such relationship because drug advertising...

  • Abelson Taylor. Comer, Ben // Medical Marketing & Media;Jul2010, Vol. 45 Issue 7, p32 

    The article presents a corporate profile for Abelson Taylor Inc., an advertisement agency in the U.S. It states that it has a strong direct-to-consumer (DTC) staff and has won 16 new brands and six advertising campaign on the television. It also mentions that the large bulk of the business of...

  • The Creative Impulse. ROSEN, MOLLIE // Pharmaceutical Executive;Feb2016, Vol. 36 Issue 2, p31 

    The article discusses defending pharmaceutical and health direct-to-consumer (DTC) advertising being top priority for the American Association of Advertising Agencies (4A's). Topics discussed include 4A's adding a health and wellness category to its second annual Partner Award, health agencies...

  • Med shop adds consumer unit. Wilke, Michael // Advertising Age;8/5/1996, Vol. 67 Issue 32, p8 

    The article reports that top medical advertising agency CommonHealth USA is responding to direct-to-consumer advertising and healthcare marketing by forming a unit called Quantum Consumer. Quantum will get under way with $100 million in billings from clients including Bristol-Myrs Squibb Co.,...

  • Acquisitions latest DTC side effect. Goetzl, David; Petrecca, Laura; Snyder, Beth // Advertising Age;11/15/1999, Vol. 70 Issue 47, p16 

    This article focuses on the mergers and acquisitions trend in the healthcare advertising business as of November 1999. For reasons ranging from consolidation of the pharmaceutical industry to the boom in direct-to-consumer advertising of prescription drugs, large consumer advertising agencies...

  • EthicAd's task.  // Advertising Age;6/5/2000, Vol. 71 Issue 24, p26 

    This article reports that the nonprofit EthicAd Council was formed to ensure that direct-to-consumer drug advertising will be able to satisfy the divergent interests of pharmaceutical companies, advertising agencies, federal regulators, physicians, and consumers. It proposes guidelines that ads...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics