Restaurants implement survival techniques as business slows

Robison, Jennifer
May 2008
Las Vegas Business Press (10712186);5/26/2008, Vol. 25 Issue 21, pP9
The article focuses on strategies implemented by several restaurants in Nevada to survive the current economic slowdown. The three segments contributing to the restaurant slump include local consumers who are struggling with declining home equity and higher fuel prices, executives reining in corporate expense accounts for affected businesses, and a year-over-year decline in the number of local visits from conventioneers. Techniques used by restaurants include recipe and menu modifications, e-mail marketing and negotiation with vendor services.


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