TITLE

NBC Chimes In

AUTHOR(S)
Adalian, Josef
PUB. DATE
July 2008
SOURCE
Television Week;7/7/2008, Vol. 27 Issue 19, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the slogan "Chime In" of cable network NBC as part of its network marketing strategy in the U.S. This follows the marketing initiative of ABC with the slogan "Start Here." NBC began tagging the end of many of its on-air promotional spots with the slogan. It is an extension of an idea wherein the network began playing its famous G-E-C musical cue at the end of almost all of its in-house hype.
ACCESSION #
33225818

 

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