TITLE

Get noticed

AUTHOR(S)
Sheldon, Rob
PUB. DATE
June 2008
SOURCE
Utility Week;6/27/2008, Vol. 29 Issue 10, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the qualitative branding research conducted by market research consultancy Accent among energy and water customers. The focus groups also looked at brand associations, the qualities that are most important when customers differentiate between brands, and individual companies and their brand values. When asked to consider brands that fitted into different categories, most people were able to recall a range of brands and to identify attributes that would put them into a particular category.
ACCESSION #
33223570

 

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