TITLE

Nokia pushes new map service via Mapster characters

PUB. DATE
June 2008
SOURCE
New Media Age;6/12/2008, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that cellular telephone manufacturer Nokia launched a global advertising campaign in an attempt to get wider takeup of its mapping service. The newest version of Nokia Maps 2.0 launched from its beta trial late May 2008. It is now set to benefit from an online marketing effort via a campaign featuring animated characters The Mapsters. The move is aimed at educating consumers who already have the application embedded on their telephone, as well as encourage new consumers to download it.
ACCESSION #
33220584

 

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