- Laying the groundwork for successful cobranding. Martien, Frank B. // American Banker;3/24/1999, Vol. 164 Issue 56, p15
Lists the elements of effective cobranding programs for the banking industry in the United States. Qualifications of ideal cobranding partner; Qualifications of ideal issuing bank partner; Knowledgeability requirements of each party.
- THE ticker. // Private Label Buyer;Apr2010, Vol. 24 Issue 4, p6
The article offers updates related to retail trade in the U.S. including the launch of the Infinite 2008 Spanish red wine by Sam's Club, the agreement between Whole Foods Market and Topco Associates, and the participation of retail grocery chain and private label merchandise manufacturer Safeway...
- Alliance Management is Being Neglected. // Pharmaceutical Representative;Dec2010, Vol. 40 Issue 12, p9
The article reports on the neglect of alliance management in pharmaceutical companies in the U.S.
- The milk industry turns to partnerships. Carper, Jim // Dairy Foods;Nov2014, Vol. 115 Issue 11, p32
The article focuses on the Milk Processor Education Program (MilkPEP) introduced by the U.S. milk industry for improving the sales of its products. Various food manufacturing firms that have joined the program includes Quaker Oats Co., Green Mountain Organic Creamery and Hiland Dairy Foods Co....
- Quaker plans to keep Gatorade No. 1. Frank, John // Beverage Industry;Dec93, Vol. 84 Issue 12, p18
Reports on the marketing plans of Quaker Oats Company for Gatorade. Competition of brands from softdrink companies; Michael Jordan as spokesperson; Remarks by the company president.
- Quaker backs Snapple with new plant. // Beverage Industry;Apr96, Vol. 87 Issue 4, p14
Reports that Quaker Oats Co. has begun construction on a $50 million plant near Atlanta, Georgia to produce Gatorade and Snapple.
- Snapple slide continues. Theodore, Sarah // Beverage Industry;Sep96, Vol. 87 Issue 9, p13
Reports on the poor financial performance of Quacker Oats Co.'s Snapple beverages in the second quarter of 1996. Amount invested by the company in promotional campaign for the product; Resignation of company president Donald Uzzi; Speculations regarding the sale of Snapple.
- Quaker's latest bid to plump Snapple sales: Push diet. Waters, Jennifer // Crain's Chicago Business;02/24/97, Vol. 20 Issue 8, p4
Presents information on Quaker Oaks Company, focusing on the company's plans to use diet-Snapple as a rescuer for its Snapple beverage line. Why company officials see diet-Snapple as a rescue strategy; Information on the company launching a nationwide promotional campaign re-introducing diet...
- Quaker Oats Co. Littman, Margaret // Crain's Chicago Business;07/14/97, Vol. 20 Issue 28, p24
Reports that the Chicago-based Quaker Oats Company is planning to take $49 million pretax charge and closure of some of its plants, as a part of restructuring of its foods supply business. When this process will begin; Plants included in this closure.