TITLE

PentaCom

AUTHOR(S)
Lefevre, Lori
PUB. DATE
June 2000
SOURCE
Adweek Western Edition;06/19/2000, Vol. 50 Issue 25, Plan of the Year p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the efforts of PentaCom to expand Dodge's partnership with the National Hockey League as the league's official vehicle to the Web. How PentaCom launched the campaign in January 2000; Features launched by the auto company; Goals of the advertisement needed to determine by the PentaCom before deciding on all details.
ACCESSION #
3318428

 

Related Articles

  • PentaCom. Lefevre, Lori // Adweek Southeast Edition;06/19/2000, Vol. 21 Issue 25, plan OF THE YEAR p30 

    Focuses on the decision of PentaCom to expand Dodge's partnership with the Web site of National Hockey League (NHL). Goals of PentaCom for Dodge vehicles; Details on the online benefit auction of hockey memorabilia sponsored by PentaCom; Components of the Web site of NHL.

  • Imported to Detroit: Chrysler adds a downtown presence.  // Automotive News;5/7/2012, Vol. 86 Issue 6515, p30 

    The article reports on the impact of Chrysler's "Imported From Detroit" ad slogan, which gave the automaker a downtown presence.

  • THE WORLD'S TALKING ABOUT...  // Campaign;2/19/2016, p3 

    A review is presented of an advertising campaign for a limited-edition Mud Mask from Jeep which urban residents can apply to their jeeps.

  • NHL looks to fuel image with new marketing push. Jensen, Jeff // Advertising Age;9/30/1996, Vol. 67 Issue 40, p8 

    Informs that the National Hockey League (NHL) will launch its first agency-created image advertising campaign for the 1996-97 season. Diverse marketing plan to capitalize on the league's renewed momentum; Details of the advertising campaign; Quaker State's deal with the NHL; Testing of the NHL...

  • Dodge eschews manly pitch for Dakota for everyday value. Gelsi, Steve // Brandweek;10/28/96, Vol. 37 Issue 41, p13 

    Looks at the advertising campaign for the Dakota pickup truck by Dodge. When advertising campaign will be begin; Cost of advertising campaign; Details of campaign; Annual sales of Dakota pickup trucks.

  • Dodge sports 'golden ticket' strategy in scavenger hunt.  // Direct Marketing News;Nov2011, Vol. 33 Issue 11, p36 

    A review is offered of an integrated marketing campaign for Chrysler Group LLC's 2012 Dodge Journey luxury-crossover vehicles.

  • Saddle Up: Wrangler Hops a Hog. Greenberg, Julee // WWD: Women's Wear Daily;9/4/2003, Vol. 186 Issue 48, p8 

    Reports on jeans maker Wrangler Inc.'s advertising campaign for its riding jeans in the U.S. Slogan of the campaign.

  • BEST PROPRIETARY PROPERTY (CONSUMER).  // Event Marketer Magazine;May2013, Vol. 12 Issue 3, p70 

    The article discusses advertising campaigns The Road to the Ram Jam by G7 Entertainment Marketing for Chrysler Group, KidsFest by Life Marketing & Events for LEGO, and Crashed Ice by In-house for Red Bull, the award recipients for Best Proprietary Property (Consumer) category in the 2013 ex Award.

  • Dodge plans sexy start in Europe. Connelly // Automotive News;1/23/2006, Vol. 80 Issue 6186, p43 

    The article reports that Chrysler Group will launch Dodge in Europe this year with a major boost from S-E-X. Dodge, which has a reputation for in-your-face marketing in the U.S., will use a nontraditional approach in Europe, too. Dodge will use six e-mail messages to attract young Europeans to...

Share

Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics