Lefevre, Lori
June 2000
Adweek Western Edition;06/19/2000, Vol. 50 Issue 25, Plan of the Year p30
Trade Publication
Focuses on the efforts of PentaCom to expand Dodge's partnership with the National Hockey League as the league's official vehicle to the Web. How PentaCom launched the campaign in January 2000; Features launched by the auto company; Goals of the advertisement needed to determine by the PentaCom before deciding on all details.


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