TITLE

DTA calls for trade show changes

AUTHOR(S)
Boose, Robert E.
PUB. DATE
June 2008
SOURCE
Proofs;Jun2008, Vol. 91 Issue 3, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the conclusion reached by the Dental Trade Alliance (DTA) that the dental meetings and exhibitions in the U.S. are no longer effective. The dental industry has become alarmed due to trends such as the growth of dental meetings, a decline in attendance in dental meetings, and the costs of exhibits at dental meetings. Due to the information collected by DTA in a survey, they have formulated traits of a successful dental meeting, which include entertainment and events, exhibit traffic and purchasing incentives, and schedule.
ACCESSION #
33160950

 

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