Experience Required

Steers, Sharon
July 2008
Best's Review;Jul2008, Vol. 109 Issue 3, p81
Trade Publication
The article focuses on the impact of good customer experience on insurers. The author asserts that when a customer has a good experience, he or she will remain loyal to the insurers and refer it to friends and relatives. Moreover, she reveals that good experience can also offer good recommendation on the Web.


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